To highlight and foster the good in society, we:

  • Provide simple ways to make a positive difference in the world
  • Bring people together to value and engage in care
  • Enable adults to be role models to all boys and girls
  • Use positive small contributions to reduce inequalities

We are guided by these core principles:

  • Care—we all need to practice kindness and love to thrive
  • Connection—we all need people to enjoy and trust
  • Cooperation—we all share the responsibility for building a better world
  • Respect—we recognize the value of everyone
  • Integrity—we commit to do what is right with honesty and transparency